The single song teaser album, which was released a few weeks back, is topping the charts and has become a rage. The film’s producer Ganesh is all set to launch the Vaanam album (with all its songs) in a big way on March 15 in Chennai.
And now, Simbu has decided to experiment with the song in Hindi! The actor, speaking from Mumbai, told TOI, “After hearing the song, the Mumbai-based audio company, which is marketing the album, wanted to me do a music video in Hindi. I’ve been shooting simultaneously for the Tamil and Hindi versions of the song in Film City, Mumbai, for the past three days.” The actor adds that he has rendered both the versions of the song in his own voice.
Simbu says the Hindi version of the song will be premiered on Bollywood music channels shortly. Noted choreographer Ahmed Khan is directing the video. The filmmakers have put up a ‘pub set’ in which part of the song was shot, with 60 dancers from Mumbai in addition to 30 dancers flown in from London.
Says Simbu, “Though the focus of the song is more on style — the lighting and showcasing the pub culture, I’m very happy that Ahmed Khan was impressed with my dancing.”
Producer Ganesh explains, “The idea is to create an all-India buzz about Vaanam, even though the film is not being dubbed in Hindi. I’m sure the song and Simbu will take north Indian audiences by storm when it is shown on national music channels whose reach is phenomenal. Recently, Maddy’s Tanu Weds Manu promo song helped the film become a superhit. I think we have to think out-of-the-box to promote our films.”
Courtesy : Times of India
